THE UP-TRENDING OF MODEST FASHION

For those of us who are dedicated followers of fashion, the announcement of London Modest Fashion Week as  a new addition to the London fashion calendar is not a surprise. The first event of its kind in the British capital, the shows are scheduled for the 17th and 18th of February. The successful in the ever-changing fashion industry are those brands that act instead of react to trends; innovate instead of replicate.

                                                                                                                                     

Burberry 2016 .                    Burberry 2018 .                Burberry 2018 RTW Runway

Burberry came out with their first Ramadan collection in 2016. The structured black high necked crepe dress with topstich detailing, introduced in 2016 is still available for sale on their current website. The enchanting gold metallic lamé silk dress, also by Burberry, is not specifically identified as modest fashion. Yet with a high neckline, long sleeves and a below-the knee hemline, many women, regardless of their religious beliefs could consider this a modest garment. The pretty ruffle details and fitted silhouette make this a flattering style as well as modest.  Yesterday, February 17th, (as of this writing), Burberry showed their Spring 2018 Ready-to-Wear collection in London. Irreverent, wild, bursting with color, energy and nostalgia, this was Christopher Bailey’s final show for the brand. Did he have modest fashion in mind when he created this joyful collection? We will never know the answer to that question, but we did spot a number of ensembles which were covered up, yet immensely beautiful. So many top designers have chosen to offer garments which could venture into this category. And for good reason.

“Muslim consumer spending on clothing was estimated at $243 billion in 2015, or 11 percent of the global total on apparel, according to the 2016 State of the Global Islamic Economy,  from Thomson Reuters,” as reported by cbsnews.com.

DKNY first introduced a Ramadan collection in 2014. Simplified and sleek, devotees of all cultures could have applauded the minimalist designs. Remove the hijab head scarf and this modern ensemble could move from the office to a dinner engagement. Add the hijab and women who cover their head for religious reasons could be comfortable as well as stylish. Donna Karan continues to offer modest dresses in 2018.

                                                                                        

DKNY 2014                                                                                 DKNY 2018

Dolce & Gabbana introduced their first collection of hijabs and abayas targeted to Muslim customers in the Middle East in 2016. The offerings were lovely, feminine and iconic D&G. The most recent Dolce & Gabbana Spring/Summer 2018 collection also offered long feminine dresses and jumpsuits, flowing florals, long sleeves and high, demure collars. Were they specifically focusing on the Muslim customer? The D&G business plan we don’t know. What we do know is that more and more important designer brands are offering an alternative to being exposed.

Dolce & Gabbana 2016

Dolce & Gabbana 2018

 There is one thing we can all agree on…it’s nice to have a choice.

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